Get Your Google Places Listing Up to Snuff or Lose Out on Business: Important for Home Care and Assisted Living Marketing

CNN recently ran this article for good reason- things have changed AGAIN with Google Search. Have you noticed?
For most of us the map is now on the right hand side of the screen and Google Business Listings (now Google Places) takes up a majority of the 1st page of Google.

YOU NEED THAT REAL ESTATE. And, if you don't have it, chances are you need to talk to professionals who know how to get you where you need to be....it's not just about the content on your Google Places page anymore, it's about what your Google Places listing links to and so much more.

I know you need help with your Google Business Listing (Google Places) account. Call us to find out more 888-404-1513 (valerie@ltcep.com). Oh, and read the great article below.

http://edition.cnn.com/2010/TECH/web/10/28/google.place.search.wired/


(WIRED) -- Google now knows things.

Specifically, Google knows 50 million places, and when you search for say "museums new york," it now shows you a new kind of search result that replaces a list of links with a list of mini-pages for museums in the Big Apple with a map on the right. Each mini-page has links to reviews around the Web on sites like Citisearch and Yelp, as well as the address and phone number. The mini-profile also has a photo and a algorithmically chosen snippet from a typical review.

Google will automatically choose the so-called Place search, rather than a general web search, if it thinks your query is about a place -- something Place Search product manager Jackie Bavaro says accounts for about 20 percent of Google searches.

More ambiguous queries such as "soccer field" will use the main search, since the user could be trying to learn the official FIFA regulations for a soccer field, not find one to scrimmage on. But Place Search remains an option for all searches, joining the left navigation on Google's search results, alongside Images, Shopping, News and Video.

"We are now organizing the world's information around places," Bavaro said. "Each place is really its own results page, dynamically connecting Web pages."

The feature will be slowly rolled out to users around the world starting Wednesday. For now, Place Search is for the desktop only, but a mobile version is in development and should be available soon -- a no-brainer, since searching to learn about or find a place is one of the most common searches on mobile devices.

The feature is yet another step by the net's major search engines to use the interface to improve search, rather than tweaking the ranking algorithms or building a bigger index. Bing and Yahoo are already making moves to build pages for "entities." See, for instance, what Yahoo does for musical artists and Bing creates for entities such as colleges.

Google Place Search does not rely on human editors to curate pages (neither do Yahoo and Bing's), and instead relies on algorithms to determine what pages on the net are about a given place. One can expect that Google and others will keep building on this idea, so more and more of your searches about things -- whether that be the San Francisco Giants pitcher Tim Lincecum or the Samsung Galaxy S or Osgood-Schlatters disease -- will be mini-pages curated by an algorithm of information from the Web.


Join us for "Home Care Lead Generation Program Webinar"

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New Tax Changes Provide More Long Term Care Insurance Options

Americans will soon have more tax-advantaged options for long term care insurance protection according to the American Association for Long Term Care Insurance.

Approved changes to the Pension Protection Act included some key provisions that take effect January 1, 2010. The changes provide significant enhancements to nonqualified annuities that are coupled with tax-qualified long-term care riders. Starting with the new year, benefits paid out of these plans are received income tax-free.

This is unprecedented according to financial industry experts and is expected to make long-term care planning highly attractive for an increased number of individuals. Prior to the new law, payments of tax-deferred gains within an annuity were taxed when paid to the individual.

Some 8.25 million Americans currently own long term care insurance purchased on either an individual basis from an insurance professional or through an employer-offered plan. Financial planners anticipate heightened interest by consumers intrigued by the concept of an insurance vehicle that can provide protection against the risk of long term care, but that can also provide cash values even in the event that no long-term care services are ever needed. This overcomes one of the major concerns of consumers regarding standalone LRC insurance; the fear of a "use-it-or-lose-it" proposition.

In addition, the law also allows for 1035 exchanges into combination plans. This is noteworthy in light of the many trillions of dollars deposited in existing annuities. The Association reports that given the new tax advantage and the compelling need for long-term care planning, there will be a significant number of insurance companies who will be introducing combination annuities on or after Jan. 1, 2010.

Annuities that provide the tax-free long-term care benefit will generally allow the individual to withdraw a limited percentage of the account on a periodic basis. For example, withdrawing two percent month from a plan with $250,000 of value would provide roughly a $5,000 monthly benefit.

As a result, financial planning professionals believe the new combination annuity products will be suitable for those with substantial assets already deposited in annuity contracts or those with liquid funds available for transfer. For millions of others, traditional long term care insurance remains the most cost-effective and affordable planning strategy.

Written by Jesse Slome from the American Association for Long Term Care Insurance
http://www.aaltci.org/

Another Reason to Consider Long-Term Care Insurance: The expensive cost of caring for Alzheimer's patients

Original Article at: http://www.newsday.com/news/health/the-expensive-cost-of-caring-for-alzheimer-s-patients-1.1507781

Charles Tang, 84, Manhattan Takes care

Photo credit: Newsday / J. Conrad Williams Jr. | Charles Tang, 84, Manhattan
Takes care of his wife, Amy, 76, at home
Until recently, Charles Tang had enough confidence in his wife Amy’s memory that he would let her walk by herself the short distance to the adult day program in their neighborhood that she had been attending for several years. But when she went missing for more than two hours one day, Tang started following his wife to make sure she didn’t get lost. It’s just one of several new duties that Tang struggles with on a daily basis. He has had to learn to cook and make sure his wife washes and changes her clothes, all while keeping her from becoming agitated. If he were younger, it would be easier to pick up these new habits, he said, but at his age, it’s been difficult. “To serve her, it’s lots of stress,” Tang said. “Sometimes I can hardly take it. She’s become an entirely different person. It’s stressful to deal with her." (Sept. 17, 2009)

Paying for Care

The costs of long-term care for Alzheimer's patients can easily deplete even the deepest bank account. Because the disease lasts so long - anywhere from two to 20 years, depending on the stage at diagnosis - and because the type of care needed often falls beyond the scope of government health care programs, families find themselves scrambling to find the money needed to maintain care for their loved one.

Care is often divided into three groups: at-home care, assisted living facilities and nursing facilities. According to the Alzheimer's Association, in 2008, the average cost of home medical care was $144 for an eight-hour day; the average cost of an assisted living facility was $36,372 a year; and the average cost of a nursing facility was between $69,715 to $77,380 a year. The average cost of adult day services, often utilized by those attempting to keep their loved ones at home, was $64 a day.

On Long Island, those costs can run even higher, according to elder law attorney Vincent Russo. If someone needs 24/7 care, the average annual cost today on Long Island is $75,000, he said. Local nursing home costs are some of the most expensive in the country, he said, running on average between $10,000 and $14,000 a month.

"Most people cannot afford to privately pay out of their income," Russo said. "They're going to start spending their assets down and at some point they're going to lose all their assets. And that's the sad story for many."

Long-term care insurance is a lesser-known option for homecare, but one that can be both expensive and limited, some caregivers said. Russo said he is finding more people looking into long-term care insurance these days. "It's becoming more popular in the sense that those who are the boomers in their 50s and 60s who are starting to experience what is happening to their parents are looking at long-term care insurance as a way of protecting themselves," he said.

Many individuals are unaware that Medicare does not pay for long-term care. The federal program aimed primarily at those over 65 years old, covers mainly hospital and doctor visits as well as limited post-hospitalization care. But it does not cover assistance with the activities of daily living, such as bathing, dressing and taking the patient to the toilet.

"The problem with dementia is what's needed by the person who's diagnosed and the families is what's called custodial care," said Barbara Vogel, program coordinator for the Neuwirth Memory Disorders Center at Zucker Hillside Hospital in Glen Oaks. "They don't have medical needs . . . but just because it's not a medical need doesn't mean it's not necessary. These guys cannot care for themselves in a safe way. And if we would take care of their custodial needs, I think that in the long run, we would eliminate a lot of the medical issues that we deal with later on."

Medicaid, which is funded by both state and federal governments - and in New York by counties as well - will pay for long-term care at home or in a nursing home or, in a limited way, assisted living facility. Medicaid will also pay for medical model - but generally not social model - adult day services. But the program was designed for low-income individuals and there are many complex restrictions on who can qualify for the coverage.

"We look at [people who have] low income, [they] has great coverage, we look at people with financial resources, substantial resources, they have no issues, they can handle what gets thrown at them," said Mary Ann Malack-Ragona, executive director and chief executive of the Long Island chapter of the Alzheimer's Association in Ronkonkoma. "Then you've got that whole block of people in the middle who are not eligible for anything."

With Medicaid for home care, someone comes into the home and makes an assessment of how many hours of care they feel an individual needs. By and large, Russo said, the counties will say that a person doesn't need 24/7 care, although families can appeal. "It's a budgetary-driven thing," Russo said, and the counties struggle under this burden. New York is one of only a handful of states that has counties paying for part of Medicaid.

The general rule for acceptance into Medicaid, he said, is that you cannot have more than $13,800 in your name if you are single. If you own your home and it's worth under $750,000, then the home is generally exempt from that rule. But, Russo said, when you pass away, Medicaid will look to get reimbursed by putting a claim against the house.

There are also income restrictions. A single person cannot have an income of more than $767 a month (for senior citizens it is $787). If you make more than that, Russo said, Medicaid mandates you spend the rest on care. In New York, Medicaid also has an initiative called the Long Term Home Health Care Program, also known as the Lombardi program, which provides at-home care for those who would qualify for nursing home care.

Nursing homes have another set of Medicaid rules and there is a five-year look-back period for the transfer of assets. In assisted living facilities, only a small amount of beds, and a limited amount of services are Medicaid-eligible.

"The reality is when they created these rules they were rules made at the national level and maybe $100,000 in Mississippi might be a lot of money but $100,000 on Long Island isn't," Russo said.

Russo said these issues are not being addressed in the current debates over health care reform and that change is needed across the board on how to handle long-term care.

"I don't really see a distinction between someone getting their heart surgery covered under Medicare but yet if they have Alzheimer's they don't get care," he said. "No one picks their disease. It happens to us and we discriminate right now against people with the wrong disease under the Medicare program."

A Great Reason to Understand More About Alternative Funding Sources Like Long-Term Care Insurance: Waves of new fund cuts imperil US nursing homes

By DAVE COLLINS, Associated Press Writer Dave Collins, Associated Press Writer Sun Oct 4, 3:14 pm ET

HARTFORD, Conn. – The nation's nursing homes are perilously close to laying off workers, cutting services — possibly even closing — because of a perfect storm wallop from the recession and deep federal and state government spending cuts, industry experts say.

A Medicare rate adjustment that cuts an estimated $16 billion in nursing home funding over the next 10 years was enacted at week's end by the federal Centers for Medicare and Medicaid Services — on top of state-level cuts or flat-funding that already had the industry reeling.

And Congress is debating slashing billions more in Medicare funding as part of health care reform.

Add it all up, and the nursing home industry is headed for a crisis, industry officials say.

"We can foresee the possibility of nursing homes having to close their doors," said David Hebert, a senior vice president at the American Health Care Association. "I certainly foresee that we'll have to let staff go."

The funding crisis comes as the nation's baby boomers age ever closer toward needing nursing home care. The nation's 16,000 nursing homes housed 1.85 million people last year, up from 1.79 million in 2007, U.S. Census Bureau figures show.

Already this year, 24 states have cut funding for nursing home care and other health services needed by low-income people who are elderly or disabled, according to the Center on Budget and Policy Priorities, a nonprofit research firm based in Washington, D.C.

Some facilities are now closed because of money problems — including four in Connecticut — and others have laid off workers because of what industry officials say are inadequate Medicaid reimbursement rates. Medicare cuts are troubling, they say, because the higher Medicare reimbursements have been used to compensate for the lower Medicaid rates.

In Griswold, Conn., the community's only nursing home shut down earlier this year because of rising costs and an inability to pay for $4.9 million in needed renovations for the 90-bed facility.

"A 92-year-old woman was screaming and crying as she was loaded into the ambulance, saying 'This is my home,'" Griswold First Selectman Philip Anthony said. His 88-year-old mother was a resident of the same home at the time.

Anthony sought and found a new facility for his mother, but she died of pneumonia before the Griswold Health and Rehabilitation Center closed in the spring.

"To be hit with a sudden and deliberate closure like this, it just drained the heart right out of you," Anthony said.

Connecticut Gov. M. Jodi Rell and state lawmakers gave no Medicaid rate increases to nursing homes in the state last fiscal year and kept the funding flat for the next two years.

The Griswold home was one of four nursing homes in the state that have closed since December because of financial problems, a higher rate than usual, said Deborah Chernoff, a spokeswoman for District 1199 of the New England Health Care Employees Union in Connecticut, which represents more than 20,000 health care workers in the state.

"We're really teetering on the edge of what we see as the collapse of the long-term care system," she said.

Chernoff said many of Connecticut's 240 or so nursing homes have been reducing workers' hours to deal with money problems, while two are in bankruptcy now.

Also this year across the country:

• The Motion Picture & Television Fund said in January it would close a hospital and nursing home in Woodland Hills, Calif., founded to care for actors and other entertainment industry workers, because of financial losses.

• The Westchester Medical Center in suburban New York said it would close a nursing home and cut 400 jobs to deal with Medicaid and other fund cuts.

• The Dove Health Care nursing home in Glendale, Wis., near Milwaukee, closed this summer because of heavy debt.

• Medicaid reimbursement rates to nursing homes were cut this year by Rhode Island (5 percent); Michigan (4 percent) and Florida (3 percent).

Washington state legislators whacked nursing home funding by $93 million for the next two fiscal years.

Gary Weeks, executive director of the Washington Health Care Association, said some of the organization's 400 assisted living and nursing homes have laid off workers. Some will not survive, he said.

At the request of Weeks' association, a federal judge in July issued a temporary restraining order blocking the cuts because state officials didn't do a required analysis of how the reductions would affect care quality and access.

"There's a lot of pain going on everywhere, but it's clearly a crisis in long-term care," Weeks said.

"You're going to find that some folks go out of business," he said. "Some will look for more Medicare patients — Medicare pays more than Medicaid."

In Washington, D.C., health care interests are resisting President Barack Obama's plan to pay for his health care overhaul by slowing Medicaid and Medicare spending. Obama wants to trim $313 billion from the two programs over 10 years.

It's not clear exactly how all the health spending cuts will affect nursing homes.

A University of Pittsburgh study earlier this year found nearly 1,800 nursing homes nationwide closed from 1999 to 2005, about 2 percent each year.

One of the study's authors, health policy and management professor Nick Castle, said the annual closure rate is rising, for reasons that include inadequate Medicaid reimbursement rates and the push for more home and community care.

"It's come to a head recently with state budgets being in such jeopardy that they're cutting in all areas," Castle said.

The federal stimulus package approved in February includes $87 billion in Medicaid funding to help states. But Connecticut and several other states are using a loophole in the legislation to divert the money to budget items unrelated to health care, according to a congressional study.

On average, Medicaid payments by states to nursing homes fell short by $12 per patient, per day last year — nearly $4.2 billion in unreimbursed costs for Medicaid-allowed expenses, according to the AHCA.

In New York City, the Metropolitan Jewish Health System laid off about 200 of its 1,000 employees at three nursing homes in Brooklyn because the state cut Medicaid funding by 10 percent to 14 percent, said President and Chief Executive Eli Feldman.

"We understand there's a recession/depression," Feldman said. "But this is not health reform ... and the victims are basically the people who live in the facilities. The Legislature basically says, 'Too sick, too old, too bad."

While the American Association for Long-Term Care Insurance does not sell insurance we want to help. We try to answer all possible questions and address all requests for assistance. We welcome your calls or E-mails.

Cut Risk Of Long-Term Care Need With Early MRI

Cut Risk Of Long-Term Care Need With Early MRI

 

 A new study finds that MRI scans could be used to diagnose Alzheimer's disease in the early stages, which could lead to improved treatment.   Every 72 seconds, someone in the United States develops Alzheimer's disease according to the American Association for Long-Term Care Insurance, the industry trade group.

Researchers from the Cleveland Clinic report that the brains of people in the very early stages of Alzheimer's disease might become hyperactive to compensate for disease-related deterioration.  The scientists tested mentally healthy adults, two-thirds of whom were at risk for Alzheimer's because of family history or genetic markers.

 

MRI scans monitored the participants' brains as they were asked to recognize famous celebrities and unfamiliar people. The brain activity of at-risk people was then compared with that of those not at risk for Alzheimer's.

 

The researchers reported an increased level of activation of certain parts of the brain in at-risk individuals.  They note this may reflect a compensatory brain response by these participants to the earliest stages of Alzheimer's disease.   An estimated 5.1 million Americans have Alzheimer's which is one of the most costly causes of long-term care by older individuals.  It is the largest and most costly of all long-term care insurance claims according to AALTCI.

 

Researchers noted that functional MRI scans might eventually be used to delay the onset of Alzheimer's disease by five years.  They added that by delaying the onset by 10 years, Alzheimer's disease will virtually be eliminated because people will have passed away for some other reason.   The findings are published in the current issue of Neurology.


Jesse R. Slome, CLU, ChFC
Executive Director, American Association for Long-Term Care Insurance
Westlake Village, CA

http://www.aaltci.org

 

Unbiased Long-Term Care Insurance Education and Information for Consumers

Welcome to the Long-Term Care Insurance Consumer Information Center - Facts, Tax Rules, Costs. No-Obligation Quotes

Our main goal is educating consumers and providing the most current and objective information to help you make smarter decisions.

We're here to inform, not sell or push any particular solution. In fact, the American Association for Long-Term Care Insurance does not sell insurance. If you would like specifics about policies available in your state, either use the nation's largest listing of independent LTC insurance agents to connect with one of our members. Or, complete our simple questionnaire and we'll have a designated professional provide you with no-obligation information.


What information should you read to get started? http://www.aaltci.org

There is a wealth of information on this website. If you are looking for the latest information on tax deductible rules for long-term care insurance, click on the Tax Deductibility tab in our Learning Center for the 2009 tax deductibility rules and limitrs.

There are many ways to save on long-term care insurance and we provide information. Click on the Ways To Save tab.

But at some point you really will need to speak directly with a long-term care insurance professional. They can tell you whether you can health qualify for this protection - which is critical. Be sure to ask if they represent just one insurance company or if they will check multiple insurance companies to get you the best coverage for the lowest cost.

Finally, you can find the ratings for leading long-term care insurance companies. Click on the Top Insurers Ratings tab to the right.
While the American Association for Long-Term Care Insurance does not sell insurance we want to help. We try to answer all possible questions and address all requests for assistance. We welcome your calls or E-mails.